A Better Way to Build Flows in DTC eCommerce: Systematizing Email Campaigns with Raleon Analytics

You A/B test landing pages. You optimize ad creative. You fine-tune your checkout flow. But what about your lifecycle email strategy? Most brands set up basic flows and hope for the best, missing countless opportunities to engage customers at critical moments.

The Scientific Method for Email Marketing

Think about how you approach conversion rate optimization (CRO). You form hypotheses, run controlled tests, analyze results, and implement winners. This systematic approach drives consistent improvements in conversion rates.

Your email strategy deserves the same rigor. But until now, testing email campaigns at scale required massive time investments in segmentation, creative, and analysis. Raleon changes that equation.

How Raleon Automates the Testing Process

Raleon's AI Strategist analyzes your customer data to identify key engagement opportunities. It then:

1. Creates targeted campaign ideas

2. Generates email content

3. Automatically syncs with Klaviyo

4. Tests against AI-powered customer segments

5. Analyzes performance

6. Recommends top performers for conversion to flows

The key difference? Raleon's AI Segments. These aren't static rules - they're predictive models that automatically update daily, tracking customers through their lifecycle. When a campaign proves successful with a segment, you can convert it into a flow that will automatically engage future customers at the same critical moment in their journey.

The Power of Predictive Segmentation

Traditional segmentation quickly becomes outdated as customer behavior changes. Raleon's AI Segments evolve automatically. For example, our system typically identifies a "Very Loyal" segment (about 7% of customers driving 27% of revenue) with distinct patterns:

• Reliable progression through 4-5 repeat purchases

• 12-month LTV of $881 (vs $259 for growth segment)

• Specific behavioral triggers before major purchases

These insights drive targeted campaign tests. When those tests succeed, they become automated flows that engage future customers showing similar patterns.

Building Your Testing Pipeline

Here's how to systematize your email strategy with Raleon:

1. Connect Your Platform: Link Klaviyo to start the analysis

2. Run Initial Tests: Raleon suggests 5 targeted campaigns based on your data

   • Target specific AI Segments

   • Test messaging at key behavioral triggers

   • Monitor performance metrics

3. Convert Winners to Flows: Successful campaigns become automated flows

   • Segments update daily

   • Flows engage customers at optimal moments

   • System learns and adapts over time

4. Iterate and Expand: Keep testing new hypotheses

   • Build a comprehensive flow library

   • Cover entire customer lifecycle

   • Maintain peak performance automatically

Set It and Forget It (Almost)

The beauty of this system? Once you convert a successful campaign into a flow, Raleon's AI Segmentation handles the rest. The segments update automatically, ensuring your flows always target the right customers at the right time. Your role shifts from manual campaign management to strategic oversight:

• Monitor performance metrics

• Approve new test campaigns

• Convert winners into flows

• Optimize based on insights

From Manual to Automatic

Traditional email marketing:

• Static segments

• Manual campaign creation

• Limited testing capacity

• Outdated flows

Raleon's systematic approach:

• AI-powered segments that update daily

• Automated campaign suggestions

• Continuous testing pipeline

• Self-optimizing flows

Take the Next Step

Stop hoping your email flows work. Start knowing they do. See how Raleon can transform your email strategy from manual guesswork to systematic success.