Product returns are more than just a “cost of doing business”; they’re a major trigger for customer churn. 42% of customers reported they would stop purchasing from a brand if they had to return an item because of an issue attributed to the brand itself.

The eCommerce marketing landscape is in a constant flux, propelled by shifts in consumer behavior and advancements in technology. 

The key to unlocking enduring loyalty doesn’t lie in flashy banners and discounts. It lies in creating personalized messages, recommending products, and assisting customers as quickly as possible to enhance their overall shopping experience. 

Artificial Intelligence (AI) has transcended from being a mere buzzword to a necessity in the eCommerce space thanks to its ability to automate tasks, provide insights, and enhance user experiences.