You kick off ChatGPT to write the copy for your new landing page, email campaign, or blog post. You're saving time already! 

The AI responds, but the text lands flat. The writing is generic, even uninspired. Is this what they mean by AI “slop”? 

The problem isn't the AI. It's the context. 

Give your AI a concise, detailed Brand Voice Card, and watch your marketing copy instantly become more engaging and distinctly yours, every single time.

Why Context Beats Cleverness

Large language models (LLMs) like ChatGPT might seem magical, producing astonishingly human-like content. Behind that magic, these models act as powerful “prediction engines,” rapidly understanding your prompts and crafting thoughtful, coherent responses. 

But without high-quality context, even the most advanced LLM can default to producing generic, uninspired content. You have to collaborate with and inform the AI, just like you would a new person on your team.

What Context Really Means (and Why It Matters)

Context is more than just background information. It's about clearly communicating who you are as a brand, who your audience is, and precisely what you aim to achieve with each communication. 

Without context, your AI-generated copy will lack personality and relevance, resulting in bland, forgettable messaging. Providing rich context ensures your content resonates with the right tone, style, and emotional connection, transforming simple communication into powerful brand interactions.

The 3-Level Context Stack

To ensure consistent, impactful messaging, organize your context into three clear layers:

By stacking your context thoughtfully, you guide the AI to produce relevant, brand-aligned content every single time.

Right-Sized Context (Yes, You Can Include More)

The LLMs you work with can handle more context than you probably think. Platforms like Google and Anthropic already offer massive context capacities, and OpenAI and others aren't far behind. 

You can confidently include more contextual details than ever before. Google's latest Gemini models can handle ~6 copies of Moby Dick before you'll start to see meaningful performance degradation. You've got plenty of room to teach these AI about your brand voice!

The key isn't limiting context. It's structuring your prompt and context clearly and concisely. A streamlined Brand Voice Card is still essential, providing a solid base that's easy to reference, review, and reuse across your team.

At Raleon, context gathering and management is effortless. Because our platform integrates directly with your Shopify store, Klaviyo, historical campaigns, customer analytics, and more, it automatically populates your Brand Voice Card with accurate, always updated context. You tweak it once, and Raleon ensures your brand voice is consistently applied across every future chat.

One-Shot vs. Few-Shot

When providing example content in your prompts, consider:

• One-Shot (single example): Effective when you have a robust, well-defined Brand Voice Card.

• Few-Shot (2-3 examples): Ideal for high-stakes campaigns, ensuring nuanced tone and style alignment. 

In our experience, the best AI outputs come from collaboration. Treat your first prompt and Brand Voice Card like you are working a One-Shot approach, but always follow up with feedback and iteration. The extra time required is negligible, and the improvement in the LLMs output is dramatic. 

Editors Note: Hey! Jay from Raleon here. This blog post was written by AI with 5 feedback iterations and one final human-led copywriting edit. I used the transcription technique outlined below to explain what I wanted this post to be about, the key points, etc. I gave that transcript to an LLM with a prompt for Raleon blog posts (and our brand card!), and collaborated with the AI from there.  It took about a half hour in total from blank page to this published post - not bad and well worth the extra time to collaborate with the AI!

Turn Your Ramble into a Voice Card

The Brand Voice Card feels important but difficult to create. I hear you, and we've got you covered. 

Here's a method that's crazy effective, easy, and fast.

First, record yourself freely discussing your brand's identity, customers, and products. Literally explain it out loud, stream of conscious style, with a voice recorder or transcription app. 

Jay again: Siri or Google Recorder work great for this. Your workplace productivity AIs like Fathom, Loom, or Granola too. I like WISPR Flow on my Mac. They all will work great. 

Next, take the transcription of your recording and input it into your AI with this prompt:

TASK: Convert the following transcript into a structured, clear Brand Voice Card covering Brand at a Glance, Tone Pillars, Audience Snapshot, Banned Phrases, Glossary, and Voice Samples. Keep it concise, ideally under 1,000 tokens. This Brand Voice Card will be used by LLMs to improve the quality of copy for marketing purposes like email, blog posts, and more.
TRANSCRIPT:
<<< paste your transcript here >

Your AI will neatly summarize your ideas into an immediately usable Brand Voice Card. 

Copy-Paste-Ready Brand Voice Card Template (Nike Example)

Here's an example Brand Voice Card created using these exact prompts for Nike. You can view the card by clicking this link: Example Brand Voice Card - Nike.

This example is 831 tokens, or about 400 words. It looks like a lot, but remember that modern LLMs can easily support tens of thousands, if not millions of tokens! It only took 2 minutes to create and will improve the output quality for every prompt that includes it. You can't beat that ROI!

Prompt Example Using Your Brand Voice Card

Role: You are an expert marketing copywriter for DTC brands.Task: "Write a 120-word teaser email."
Brand Voice: <<Insert Your Brand Voice Card Here>

Watch as your AI copy becomes noticeably more compelling and authentically yours.

Raleon Automates Context Creation and Management For You

Want your Brand Voice Card always accurate, relevant, and updated without lifting a finger? 

Raleon's AI Strategist handles context automatically, freeing you from manual updates and copy-pasting. Context is dynamically inserted into your chat conversations every time, giving the AI exactly what it needs to output the highest quality work for you and your team. 

Let Raleon's AI manage the tedious work so you can focus on strategic thinking and creativity.