How Shopify Brands Use Raleon to Improve Email Marketing and Retention
Your Shopify brand just hit $2M in sales, but there's a problem: 60% of your customers never make a second purchase. Your Klaviyo account is loaded with thousands of subscribers, yet email performance is plateauing. You know retention is crucial to scaling beyond $5M, but manually segmenting customers and planning campaigns is eating up 15+ hours each week.
Enter Raleon—an AI-powered retention platform built specifically for Shopify brands. Raleon helps marketing teams launch smarter campaigns in 80% less time, automatically segment and target campaigns by behavioral intent, and even deliver personalized loyalty programs, each powered by artificial intelligence and machine learning.
Smarter Planning with the AI Marketing Strategist
Raleon's AI Marketing Strategist analyzes your brand’s data and customer behavior to plan and coordinate targeted email campaigns with AI. It generates detailed campaign briefs, optimizes send times, and pinpoints the most relevant audience segments.
Brands using Raleon typically:
Save 8–12 hours per week on campaign planning
Experience a 15–40%+ increase in revenue per recipient through enhanced audience targeting
Launch consistent, timely retention campaigns in 80-90% less time per month
Advanced Customer Segmentation
Managing customer segments is tedious and often impractical as your list grows. Raleon automates segmentation based on behaviors such as purchase history, browsing patterns, and engagement metrics.
These dynamic segments seamlessly integrate with Klaviyo, powering automated, personalized email flows. For example:
One athletic brand layered Raleon's behavioral segments onto a recent holiday weekend promotion, driving a 53% incremental lift in sales.
Brands frequently identify at-risk customers early and successfully re-engage them before they churn.
“Ready to Buy Again” predictive models can trigger automated send based on historical purchase intervals.
New arrivals are strategically promoted to customers who actively browse similar products.
For more insights on behavioral targeting, see our detailed segmentation guide.
Integrated Loyalty Program Support
Retention goes beyond sending emails—it's about making customers feel valued. Raleon provides comprehensive tools to design and manage personalized loyalty programs, such as points-based rewards, VIP tiers, and referral incentives.
Key loyalty features include:
Tiered VIP loyalty programs
Point-based reward systems
Loyalty-specific campaigns and triggers
This loyalty data becomes powerful when combined with automated flows, personalized by tier level, point balance, or recent activity. This breakdown of loyalty program emails explains how to tailor communications to boost engagement and retention, from welcome emails to VIP tier offers and point reminders.
Seamless Integration with Shopify and Klaviyo
Raleon integrates into your existing Shopify and Klaviyo ecosystem. It syncs directly with Shopify to access customer and order data, and pushes data into Klaviyo to trigger hyper-relevant email flows.
This means:
No painful migrations from current platforms
Building email flows using behavioral segments from Raleon, directly within Klaviyo
Keeping your marketing tech stack and workflow streamlined
This integration makes Raleon ideal for brands already comfortable with Shopify and Klaviyo but looking for advanced, data-driven retention strategies.
Email Flows Made More Effective
Raleon's AI planning and segmentation tools empower your email flows to be highly personalized. Instead of generic messaging, you can dynamically adapt communications based on customer lifecycle stage, behavioral intent, and best-next-action.
Explore examples of automated email flows that effectively guide customers through the full lifecycle, from onboarding to re-engagement. These tailored flows consistently deliver higher conversions because they respond directly to your customers' behaviors—not just your promotional calendar.
Key Benefits of Using Raleon
Here’s what Shopify brands can expect with Raleon:
1. Faster Campaign Planning Save up to 12 hours weekly using AI-driven suggestions for content, timing, and targeting.
2. Smarter Personalization Use real-time behavioral data to deliver highly relevant emails, improving conversions by up to 40%.
3. Improved Retention Drive engagement and repeat purchases with targeted loyalty programs and lifecycle campaigns.
4. Higher Lifetime Value Enhanced segmentation and personalized loyalty experiences typically result in doubling customer lifetime value.
5. Easy Platform Integration Seamlessly integrate with Shopify and Klaviyo, ensuring your current setup remains intact.
Should You Use Raleon?
If you're ready to transform your Shopify and Klaviyo setup into a retention powerhouse without overhauling your existing tech, Raleon provides a proven path to significantly boost customer lifetime value. Book a demo today to see exactly how brands similar to yours are scaling retention without increasing headcount.

Nathan Snell
Cofounder
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