Marketing

Airdrop Marketing: How to Use It to Market Your Web3 Product?

From a user’s perspective, airdrops are one of the best things about web3. They’re much like getting free money; who doesn’t want some? As a web3 project, though, if you’re treating your airdrop as just free money distribution, you need to rethink your airdrop strategy. Over time, crypto airdrops have evolved from what looked like …

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Web3 Loyalty Programs: What Is It and Why Your Brand Needs One

Customer loyalty programs are everywhere. When you grab a coffee from a Starbucks, you’re racking up “stars” you can redeem for free drinks. Your email inbox is filled with offers and discounts from local brands and stores you purchased from. And if you’ve signed up for your airline’s frequent flyers program, taking a few flights …

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