The A-Z of Loyalty Marketing: 25 Essential Terms You Should Know
1. Attribution Attribution refers to the process of determining which marketing channels and touchpoints contribute to a conversion or sale. It plays a critical role in understanding the customer journey, allocating marketing budgets effectively, and optimizing strategies. Why Attribution is Essential Different Attribution Models 2. Average Order Value (AOV) Average Order Value (AOV) is a …
The A-Z of Loyalty Marketing: 25 Essential Terms You Should Know Read More »
How Machine Learning and AI Can Improve Calculations for Customer Lifetime Value
Customer Lifetime Value (CLTV) is a metric that shows the total revenue a customer is anticipated to generate throughout their entire relationship with a company. It serves as the backbone for crafting strategies in marketing, sales, and customer service. Traditional methods of calculating CLTV predominantly rely on historical data, offering a generalized view of customer …
How Machine Learning and AI Can Improve Calculations for Customer Lifetime Value Read More »
Loyalty Programs and the Science of Continuance
Continuance intention refers to a customer’s decision to continue using a product or service over time. In the context of loyalty programs, it signifies the member’s willingness to remain active and engaged with the program. A high continuance intention suggests a successful program, while a low one indicates potential challenges in retaining members. Why Continuance …
The 1 Thing To Boost Your Online Community Instantly
Online, the name of the game is perceived interactivity. Its power extends beyond mere engagement; it’s a driving force for online community satisfaction and, subsequently, brand loyalty. This article delves into the significance of perceived interactivity and provides actionable tips to amplify it across Facebook, TikTok, and Instagram. Understanding Perceived Interactivity Perceived interactivity refers to …
The 1 Thing To Boost Your Online Community Instantly Read More »
12 Tactics to Build Loyalty in Your Online Brand Community
Loyalty remains a cornerstone for brands in the digital era. For your online brand community, nurturing loyalty requires understanding and leveraging key factors. This article delves into strategies to bolster loyalty, focusing on social influence, a sense of membership, and overall community satisfaction. The Role of Social Influence Harnessing Peer Power People inherently value the …
12 Tactics to Build Loyalty in Your Online Brand Community Read More »
How To Integrate Social Commerce Into Your Loyalty Program
Social commerce on today’s social media platforms are incredible advertising tools that can fill the top of your funnel with nearly endless leads. However, it’s often overlooked how powerful social commerce can be for maintaining customer loyalty after the sale too, making your loyalty programs more engaging and appealing to members, and driving more sales. …
How To Integrate Social Commerce Into Your Loyalty Program Read More »