Author name: Jay Jenkins

Customer Lifetime Value (CLTV) is a metric that shows the total revenue a customer is anticipated to generate throughout their entire relationship with a company. It serves as the backbone for crafting strategies in marketing, sales, and customer service.  Traditional methods of calculating CLTV predominantly rely on historical data, offering a generalized view of customer …

How Machine Learning and AI Can Improve Calculations for Customer Lifetime Value Read More »

Continuance intention refers to a customer’s decision to continue using a product or service over time. In the context of loyalty programs, it signifies the member’s willingness to remain active and engaged with the program. A high continuance intention suggests a successful program, while a low one indicates potential challenges in retaining members. Why Continuance …

Loyalty Programs and the Science of Continuance Read More »

Online, the name of the game is perceived interactivity. Its power extends beyond mere engagement; it’s a driving force for online community satisfaction and, subsequently, brand loyalty. This article delves into the significance of perceived interactivity and provides actionable tips to amplify it across Facebook, TikTok, and Instagram. Understanding Perceived Interactivity Perceived interactivity refers to …

The 1 Thing To Boost Your Online Community Instantly Read More »

Loyalty remains a cornerstone for brands in the digital era. For your online brand community, nurturing loyalty requires understanding and leveraging key factors. This article delves into strategies to bolster loyalty, focusing on social influence, a sense of membership, and overall community satisfaction. The Role of Social Influence Harnessing Peer Power People inherently value the …

12 Tactics to Build Loyalty in Your Online Brand Community Read More »

Social commerce on today’s social media platforms are incredible advertising tools that can fill the top of your funnel with nearly endless leads. However, it’s often overlooked how powerful social commerce can be for maintaining customer loyalty after the sale too, making your loyalty programs more engaging and appealing to members, and driving more sales. …

How To Integrate Social Commerce Into Your Loyalty Program Read More »

In the digital landscape, measuring the impact of your efforts is paramount, including how your marketing is affecting your online brand communities. Here, we’ll explore tools and metrics that pinpoint the effectiveness of your community endeavors in driving sales and loyalty. 1. Brand Community Key Performance Indicators (KPIs) Sales Conversion Rate: Track the percentage of …

How to Measure the Impact of Brand Communities on Sales Read More »

In the digital landscape, two concepts stand tall: customer experience and loyalty.  Here, we introduce a conceptual model that combines these concepts and explores the effects of customer attitudes and behaviors on loyalty. A Conceptual Model: Merging Customer Experience with Loyalty Customer experience and loyalty are two sides of the same coin. When your experience …

The Intersection of Customer Experience and Loyalty Read More »

In today’s digital marketplace, customer experience stands as a cornerstone of success. The online environment offers unique dimensions that shape this user experience. Here, we delve into these dimensions and discover their impact on customer loyalty and brand success. Informativeness In the digital sphere, customers seek information. They want to know product details, service offerings, …

Does Your User Experience Build Customer Loyalty?  Read More »

Gone are the days when word of mouth meant casual conversations between friends at a local café. In the digital era, these conversations have shifted online and can now reach thousands, if not millions, with a single click. Let’s dive into the evolution of word of mouth and how loyalty plays a pivotal role in …

Word of Mouth in the Digital Era: How Building Loyalty Amplifies Your Brand’s Voice Read More »

Digital marketing, with its myriad tools and strategies, empowers businesses to cultivate long-lasting relationships with their customers. This not only boosts immediate sales but also enhances the customer lifetime value (CLTV), that total revenue that each customer generates not in a single transaction, but in their entire lifetime as a customer. Tactics to Increase Customer …

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