The Role of Digital Marketing in Customer Lifetime Value

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Digital marketing, with its myriad tools and strategies, empowers businesses to cultivate long-lasting relationships with their customers. This not only boosts immediate sales but also enhances the customer lifetime value (CLTV), that total revenue that each customer generates not in a single transaction, but in their entire lifetime as a customer. Tactics to Increase Customer …

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How to Grow Smarter: Customer Retention vs. Customer Acquisition

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It’s exciting when you land a new customer. There is just something powerful watching all your marketing, prospecting, and sales efforts come to fruition with a sale. However, new customers are not necessarily the most efficient path to growing revenue.  In fact, it can be far more efficient to retain your existing customers than to …

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How to Use a Web3 CRM to Optimize Your Crypto Quests for Best Results

How to Use a Web3 CRM to Optimize Your Crypto Quests for Best Results

Leave a Comment / Marketing, Web3 / By / / 10 minutes of reading

Personalization has become the cornerstone of an effective marketing strategy. It empowers businesses to provide more tailored and relevant experiences for their customers. Data also supports this — 83% of customers are willing to share their data despite data privacy concerns and 80% of them are more likely to make a purchase when a brand …

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DeFi Analytics Secrets for Web3 Marketing

DeFi Analytics Secrets for Web3 Marketing

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The common notion around DeFi analytics is that it’s exclusively meant for seasoned crypto enthusiasts, traders, or developers. The crossover between marketers and DeFi analytics doesn’t even come as an afterthought. But as DeFi is one of the most dominant sectors in web3, it offers vast data that provides deep insights into users’ behavioral patterns …

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A Complete Web3 Marketing Guide for DeFi Tools

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Decentralized Finance (DeFi) tools offer users unparalleled benefits such as financial inclusivity and the ability to manage assets without intermediaries. But in a landscape that’s becoming ever more crowded, developing an innovative and reliable DeFi tool is only the first step.  The real challenge lies in effectively marketing your tool to stand out, attract a …

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Crypto Quests

What Web3 Brands Get Wrong About Crypto Quests And How to Fix It

Leave a Comment / Web3 / By / / 5 minutes of reading

Quests have emerged as a powerful web3 marketing strategy and captured the attention of businesses and users alike. Brands spend big bucks on third-party quest platforms to acquire and retain users while potential users flock to these platforms to participate in the quests. This arrangement creates a mutually beneficial setup where businesses achieve increased engagement …

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Decoding Web3 Marketing Strategies of Successful Projects

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Web3 marketing is the strategic promotion of web3 products and services to attract new users and retain existing ones. It’s different from traditional advertising in that it focuses heavily on community-driven engagement and growth instead of only using centralized media channels.  Many Web3 projects have only recently started realizing that effective web3 marketing strategy is …

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35 Growth Tools For Every Stage of The Web3 Marketing Funnel

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Despite the overlap in strategies between Web3 marketing and Web2 marketing, they’re significantly different.  For starters, a Web3 user’s journey through the marketing funnel involves a mix of on-chain and off-chain activities — a potential user discovers your project through a newsletter or social media and joins your Discord community. They then complete a transaction …

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8 Things to Do Before Setting Up NFT Marketplace Marketing Strategies

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The Opepen open edition NFT art collection skyrocketed in popularity recently. Many web3 projects even minted their own version of the collection.  NFT marketplaces also hopped on the trend and created collections “for the culture.” Rarible and OpenSea even changed their Twitter handles to RariPepen and OpepenSea to show further support to the collection. Leveraging …

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Web3 Wallets: The Holy Grail for Web3 Marketing

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Web3 users are identified not by their real names or personal information but by pseudonymous identities.  These identities are typically represented by their wallet’s public address or Web3 domains resolved to the public address. Users use their identities to interact with Web3 apps and platforms while maintaining a certain level of privacy. Many Web3 proponents, …

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