Meet Pretty Boy

Pretty Boy is a men’s skincare brand built for simplicity and science-backed effectiveness. With clean, minimalist products designed for active men, co-founder Ben Feys and his lean team focus on helping men feel confident through streamlined skincare routines—no b.s., just results.

The Bottleneck: Manual Email Creation was Burning Out the Team

Like many DTC brands, Pretty Boy relied heavily on email marketing to drive repeat sales and build customer loyalty. But with just one marketer—also the founder—and a freelance designer, creating quality emails was a constant time drain.

Ben explained the struggle clearly:

“The last 10% of the email process is easy. It's the first 90% of ideating, identifying segments, and planning the content calendar that kill me"

Each email campaign required manual brainstorming, copywriting, and briefs. With limited segmentation options, most emails were broad sends, risking fatigue with their audience. The team was stuck at around 8-10 emails per month, but that could fluctuate on busy weeks, and was not supportive of having a consistent content calendar and strategy aimed around specific goals per email).

Raleon: AI That Actually Understands Your Brand

Pretty Boy began working with Raleon’s AI Strategist, an intelligent assistant designed specifically for lean marketing teams. Instead of forcing Ben into generic, inflexible email templates, Raleon fine-tuned its generative AI models to capture Pretty Boy’s unique brand voice, humor, and visual style across various email archetypes: promotional, lifestyle, and brand storytelling.

With just a 30-minute onboarding session and a quick data sync from Klaviyo and Shopify, Raleon’s AI Strategist was generating personalized, data-driven, and ready-to-send email campaigns from day one.

Efficiency Gains: From Days to Hours

Before Raleon, drafting and handing off email briefs to the designer could take up to two days per campaign. 

Now, thanks to the AI Strategist, it takes less than three hours start to finish, a 70%+ reduction. Ben no longer spends hours wrestling with copy details, coming up with fresh data-driven campaign plans, or repeatedly pasting in updated context to ChatGPT. He simply reviews, tweaks lightly, and sends briefs directly to his designer with confidence while Raleon automates the rest.

Real, Measurable Results

• Monthly Email Output: Jumped from 8-10 to 15+ campaigns per month (+88%)

• Time on Email Briefs: Reduced from ~10 hours per week to under 3 hours per week (-70%)

• Design Hand-off: Brief turnaround reduced from 2 days to under 6 hours (-88%)

That’s 88% more productivity in 70% less time. That's a 454% efficiency improvement! Ben sums it up best:

“Before Raleon, I was spending most of my hours figuring out which segments needed emails, ideating on topics for those segments, writing multiple drafts, and briefing for my designer. Now I get a first pass at target segment, topic, and launch date within minutes, allowing me to spend my effort refining, and enhancing creativity to create banger emails waaaay faster.”

Pretty Boy’s experience demonstrates how lean teams can rapidly scale their marketing efforts and significantly improve operational efficiency using AI, without sacrificing quality or brand. 

For brands looking to grow without the expense of additional staffing, embracing intelligent technology like Raleon’s AI Strategist is a clear, sustainable path forward.