One segmented Memorial Day campaign drove over $20k in incremental revenue—generating ~28x ROI on VKTRY’s investment in Raleon. A follow-up campaign achieved another triple-digit ROI. 

Here’s how the performance-insole brand unlocked rapid incremental sales growth in just one month with Raleon.

Background: High Performance, Higher Expectations

VKTRY specializes in innovative carbon-fiber insoles for athletes seeking products designed to support energy return and full-foot stability in explosive movement. Operating with a lean retention marketing team, VKTRY was already executing strong email campaigns but wanted to do even more without adding headcount to the team or manual complexity to the process.

Their biggest challenge? Reaching the right customers with precisely targeted messaging at scale — a next to impossible task with traditional rules-based segmentation. 

The Challenge: Maximizing Revenue Without Extra Effort

VKTRY needed a smarter way to segment customers who were ready to buy but didn’t fall into the traditional 30- or 90-day engaged list. Previously, campaigns relied on broad audience targeting missing opportunities to capture incremental sales. 

Their objectives were clear:

• Increase revenue per email

• Reduce reliance on manual segmentation

• Enhance customer engagement to drive repeat purchases

The Solution: Automated, AI-Powered Segmentation

VKTRY partnered with Raleon to leverage advanced, AI-driven customer segmentation. Setup was rapid:

• Day 1: Connected Shopify and Klaviyo to Raleon’s predictive AI.

• Day 2: Raleon’s AI segmentation identified customers most likely to purchase during VKTRY’s Memorial Day promotion.

• Week 2: Used AI segments for targeted campaigns over the Memorial Day holiday, expanding their typical sends to include those customers Raleon identified with a high propensity to buy but were outside their normal segmentations. 

• Week 3-4: Launched follow on campaigns using Raleon segments supporting a new clog product launch.

The setup and workflow was effortless:

• Zach Shaham (Retention Lead) reviewed and selected Raleon’s suggested segments.

• Segments were seamlessly synced to Klaviyo with a single click.

• Campaigns deployed without disruption to VKTRY’s existing processes.

Results: Immediate and Exceptional ROI

VKTRY’s first segmented campaign immediately validated their investment:

Memorial Day Email:

• 7.4% lift compared to standard audience targeting

• ROI: ~28x monthly Raleon investment

Their follow-up campaign was similarly impactful:

Clog Launch Email:

• 10.9% lift from targeted segmentation

• ROI: 2.5x monthly investment

With just two emails, VKTRY generated more revenue than their entire annual spend on Raleon.

“Raleon has transformed how we target customers—delivering impressive returns without complicating our workflow. It’s become an essential part of our strategy.” 

Taylor Scranton, VP of Customer Experience at VKTRY

Key Operational Wins:

• Zero additional headcount required—same team, significant improvement in results.

• Minimal campaign prep—ROI in days, not weeks or months. Select segment, sync, send in minutes.

• Rapid learning and optimization—AI continually improves targeting accuracy, enhancing future results.

• Compliance-friendly targeting—no risk to brand integrity or deliverability.

Why Raleon?

Raleon’s AI-driven segmentation enabled VKTRY to rapidly identify the best customers for each campaign based on their behavioral intent – not arbitrary rules. Each targeted campaign generated immediate, measurable returns—proving the platform’s value and allowing the VKTRY team to confidently scale their marketing efforts.

With Raleon, VKTRY elevated a routine holiday campaign and a product launch with 8% and 11% incremental sales lift—clearing triple digital ROI on their Raleon investment in a single campaign.