Orbis: Scaling to 8-Figures

Orbis is a Swiss wellness brand that offers science-backed performance, vitamins, and anti-aging supplements. Their customers are health-conscious Europeans who expect products that deliver results.

As a lean team managing the brand’s rapid growth, Orbis relies heavily on email to drive sales. The brand has built a solid subscriber list but faced a common challenge: their segmentation wasn’t working well enough to keep their audience engaged.

The Roadblock

"We had a solid list, but segmentation was too generic," said Pietro Pelizzari, Orbis’s co-founder. "That meant lower engagement."

This issue wasn't trivial. Generic emails didn’t just waste inbox space; they limited Orbis’s sales potential. Pietro knew his small team needed a better way to target the right customers, but he wasn’t ready to hire more people or overhaul the strategy from scratch.

A Path to Precision

Pietro first saw Raleon’s AI Strategist in a product demo. "I was convinced it could be a game-changer," he shared. Rather than complicating his workflow, Raleon promised to sharpen it.

Orbis didn’t reinvent its campaigns. Their messaging, branding, and workflows remained consistent to avoid disrupting what was already a successful email program. So what changed? Their audience targeting became smarter and more precise overnight.

The Orbis team quickly identified two key segments from Raleon to focus their effort:

• On-Site Engagement: These were shoppers browsing Orbis’s site, and based on their behavior patterns showing strong purchase intent (but not completing a purchase).

• Upsell Opportunities: Existing customers exhibiting behaviors that indicate a higher probability of long term brand loyalty, but still early in their lifecycle with the brand.

Every night, Raleon refreshed these segments automatically. Emails still went out as before, but now they reached customers at the ideal moment, matching their behavioral intent to drive more engagement and conversions.

The Results: More Revenue, Greater Email Efficiency, Same Team

In just one month, Orbis’s smarter targeting significantly boosted their revenue:

Additionally, Orbis saw their deliverability scores bounce back into the green. A clear sign of healthier subscriber engagement.

"Raleon’s AI segmentation feels like switching from a shotgun to a sniper. I’m obsessed with the jump in revenue per recipient, and our deliverability keeps climbing." Pietro Pelizzari, Orbis Co-Founder

Takeaways for DTC Marketers

• Precision plus volume wins: Smart, AI-driven segments help each email work harder for you, without upending your processes.

• Do more with your existing team: Orbis didn’t need to expand their small team. Raleon automated segmentation and campaign planning, letting a lean team operate as effectively as a much larger team.

• Healthy engagement protects inbox placement: Sending the right messages boosts open rates, click-throughs, and long-term brand growth.