Devon Wick Candle Co. faced a challenge: their email marketing was increasingly burdensome for their team and showing signs of diminishing returns. Building every campaign by hand—copywriting, design, pulling product data, formatting, scheduling, building segments—was swallowing entire workdays for Devon Wick's lean team.

The inefficiency was unsustainable, prompting Devon Wick's co-founder to seek a smarter solution that could streamline their efforts and improve customer engagement.

Devon Wick: Long Lasting Home Fragrance

Devon Wick crafts high-quality soy-wax candles and melts, beloved by fragrance enthusiasts across the UK. As a growing direct-to-consumer (DTC) brand with a lean team of fewer than ten employees, efficiency and effectiveness in marketing are table stakes.

Before partnering with Raleon, Devon Wick faced common email marketing pain points:

• Time-Intensive Workflows: Email planning, analysis, and copywriting consumed days each month, burdening the small team.

• List Fatigue: Regular mass sends frequently triggered customer complaints. Segmentation helped, but was yet another manual, time-consuming effort.

• High Opportunity Cost: With so much manual effort, there was little bandwidth to experiment or optimize campaigns, and every wasted hour carried a huge opportunity cost across the rest of the business.

Craig Ryder, co-founder of Devon Wick, put it this way: “Email was eating entire days, leaving less time for bigger growth projects, product launches, and our ability to focus on the other critical parts of growing our brand.”

Solution Implementation

Devon Wick implemented Raleon's AI Strategist, transforming their entire email marketing operation:

Data Integration and Fine-Tuning

• Data-Driven by Default: Seamless Shopify and Klaviyo integration automatically added data-driven rigor to campaign planning and segmentations in just a few clicks.

• On-Brand Messaging from Day 1: Quick setup of brand-specific voice and tone guidelines fine-tuned from previous campaigns (British English, signed off personally by brand founders Sophie and Craig) ensured authentic messaging. This enabled Raleon's AI to consistently deliver on-brand emails from Day 1.

Accelerated Campaign Creation

• Quality at Scale: Leveraged Raleon's AI Strategist to rapidly draft and refine >20 targeted, high-quality campaigns in just one working session, cutting down planning and copywriting time.

• Automated Personalization: Utilized flexible, AI-enabled campaign layouts for seamless addition of hero images and product shots as needed, without design bottlenecks or lengthy revisions.

• End-to-End: Instantly exported finalized campaigns directly to Klaviyo, eliminating tedious manual setup.

Measurable Results

The impact on Devon Wick's operations was profound:

• Time Savings: Campaign preparation reduced from approximately 8 hours down to under 2 hours (>75% improvement).

• Output Capacity: Generated and scheduled >20 ready-to-send campaigns in a single afternoon, effectively doubling monthly output without extra staffing.

• Reduced Complaints: Customer dissatisfaction from frequent emails dropped to near-zero levels thanks to Devon Wick's segmentation, improving overall brand sentiment and ensuring excellent list health.

“Raleon feels like a full-time marketer on the team: I can churn out a month's worth of high-quality emails in one sitting, and it costs a fraction of hiring someone.”

Craig Ryder, CEO at Devon Wick

Why It Worked

Brand Voice Alignment: Raleon's AI immediately learned Devon Wick's unique style, crafting authentically engaging messages.

High-Speed Workflows: Enabled a single marketer to accomplish a month's worth of campaigns in one productive session.

No Additional Headcount: All these achievements came from within the existing lean team structure.

Raleon: Your Team's New Growth Engine

Raleon's integrated AI platform equipped Devon Wick with the capabilities of a full-scale marketing agency without additional hires.

Ready to achieve more revenue with fewer emails?

Try Raleon today.