Web3 Marketing

Decoding Web3 Marketing Strategies of Successful Projects

Leave a Comment / Uncategorized / By / / 11 minutes of reading

Web3 marketing is the strategic promotion of web3 products and services to attract new users and retain existing ones. It’s different from traditional advertising in that it focuses heavily on community-driven engagement and growth instead of only using centralized media channels.  Many Web3 projects have only recently started realizing that effective web3 marketing strategy is …

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35 Growth Tools For Every Stage of The Web3 Marketing Funnel

Leave a Comment / Marketing / By / , / 12 minutes of reading

Despite the overlap in strategies between Web3 marketing and Web2 marketing, they’re significantly different.  For starters, a Web3 user’s journey through the marketing funnel involves a mix of on-chain and off-chain activities — a potential user discovers your project through a newsletter or social media and joins your Discord community. They then complete a transaction …

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8 Things to Do Before Setting Up NFT Marketplace Marketing Strategies

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The Opepen open edition NFT art collection skyrocketed in popularity recently. Many web3 projects even minted their own version of the collection.  NFT marketplaces also hopped on the trend and created collections “for the culture.” Rarible and OpenSea even changed their Twitter handles to RariPepen and OpepenSea to show further support to the collection. Leveraging …

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Web3 Wallets: The Holy Grail for Web3 Marketing

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Web3 users are identified not by their real names or personal information but by pseudonymous identities.  These identities are typically represented by their wallet’s public address or Web3 domains resolved to the public address. Users use their identities to interact with Web3 apps and platforms while maintaining a certain level of privacy. Many Web3 proponents, …

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