How to Use a Web3 CRM to Optimize Your Crypto Quests for Best Results
Personalization has become the cornerstone of an effective marketing strategy. It empowers businesses to provide more tailored and relevant experiences for their customers. Data also supports this — 83% of customers are willing to share their data despite data privacy concerns and 80% of them are more likely to make a purchase when a brand …
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DeFi Analytics Secrets for Web3 Marketing
The common notion around DeFi analytics is that it’s exclusively meant for seasoned crypto enthusiasts, traders, or developers. The crossover between marketers and DeFi analytics doesn’t even come as an afterthought. But as DeFi is one of the most dominant sectors in web3, it offers vast data that provides deep insights into users’ behavioral patterns …
A Complete Web3 Marketing Guide for DeFi Tools
Decentralized Finance (DeFi) tools offer users unparalleled benefits such as financial inclusivity and the ability to manage assets without intermediaries. But in a landscape that’s becoming ever more crowded, developing an innovative and reliable DeFi tool is only the first step. The real challenge lies in effectively marketing your tool to stand out, attract a …
What Web3 Brands Get Wrong About Crypto Quests And How to Fix It
Quests have emerged as a powerful web3 marketing strategy and captured the attention of businesses and users alike. Brands spend big bucks on third-party quest platforms to acquire and retain users while potential users flock to these platforms to participate in the quests. This arrangement creates a mutually beneficial setup where businesses achieve increased engagement …
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Decoding Web3 Marketing Strategies of Successful Projects
Web3 marketing is the strategic promotion of web3 products and services to attract new users and retain existing ones. It’s different from traditional advertising in that it focuses heavily on community-driven engagement and growth instead of only using centralized media channels. Many Web3 projects have only recently started realizing that effective web3 marketing strategy is …
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35 Growth Tools For Every Stage of The Web3 Marketing Funnel
Despite the overlap in strategies between Web3 marketing and Web2 marketing, they’re significantly different. For starters, a Web3 user’s journey through the marketing funnel involves a mix of on-chain and off-chain activities — a potential user discovers your project through a newsletter or social media and joins your Discord community. They then complete a transaction …
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