Author name: disizmeanupg

4 Marketing Dashboards Web3 Projects Should Be Reporting Every Month

There’s nothing more satisfying for a marketer than growth. New users. Viral campaigns. Revenue. Finding product-market fit. A job well done, evidenced by a beautiful chart of sales, users, and conversions moving up and to the right every month. Here at Raleon, we believe in celebrating these successes and sharing them with your coworkers, community …

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15 Engagement Tactics That Drive Insane Web3 Growth

The fundamental principles of a successful growth plan are not so different between Web2 and Web3. Understand what your users and buyers really care about. Engage with them in compelling ways that demonstrate your value. Measure and optimize the results. What makes Web3 so different and powerful is the depth of personalization you can offer …

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4 Marketing Dashboards Web3 Projects Should Be Reporting Every Month

There’s nothing more satisfying for a marketer than growth. New users. Viral campaigns. Revenue. Finding product-market fit. A job well done, evidenced by a beautiful chart of sales, users, and conversions moving up and to the right every month. Here at Raleon, we believe in celebrating these successes and sharing them with your coworkers, community …

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10 Web3 Project Metrics To Help Drive Growth

web2 and web3 have many differences, but they also share quite a few similarities from their early days. Most notably is the need to transition from surface level, or sometimes vanity metrics, to metrics that are core to the fundamental success of a project. While big number metrics like tracking unique visits, or unique wallets, …

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Airdrop Marketing: How to Use It to Market Your Web3 Product?

From a user’s perspective, airdrops are one of the best things about web3. They’re much like getting free money; who doesn’t want some? As a web3 project, though, if you’re treating your airdrop as just free money distribution, you need to rethink your airdrop strategy. Over time, crypto airdrops have evolved from what looked like …

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Web3 Loyalty Programs: What Is It and Why Your Brand Needs One

Customer loyalty programs are everywhere. When you grab a coffee from a Starbucks, you’re racking up “stars” you can redeem for free drinks. Your email inbox is filled with offers and discounts from local brands and stores you purchased from. And if you’ve signed up for your airline’s frequent flyers program, taking a few flights …

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